Award-Winning & Cruelty-Free Make Up Artist

31 March 2026

Interview: Limewood Flowers

Limewood Flowers is a UK-based wedding florist specialising in naturalistic, eco-friendly floral designs that evoke the feel of an English country garden. Fran, the absolute powerhouse behind the business, creates bespoke floral installations and bouquets tailored to each couple’s vision, often for marquee weddings and celebrations all across the country, from her home studio in Lincolnshire. Her experience in nature conservation means she's got experience in project management and is super focused on being thoroughly sustainable and eco-friendly.

How’re things with you? Tell me what's happening in your world; perhaps a little review of the last year and what you're excited for in 2026!

How to review a whole year, what a question! If I think really hard, there are two words that sum up 2025 for me and they are "community" and "joy". Running a business is work and being a florist is far less glamourous than it looks. The flowers absolutely bring the joy every time as do the smiles and tears on a wedding day. Finding new ways of working that make the bits in between more joyful has been revolutionary. A huge part of finding that joy has been the community. We know the wedding industry is full of amazing people and this year it felt like we were all working together and lifting each other up. My amazing team, who put as much into delivering my events as I do. The flower growers, the other wedding suppliers who have become friends and the incredible couples who have trusted me with their vision. Couples who could have chosen any florist and instead said they wanted me – for my style of flowers and for how I made them feel looked after during their planning. I feel very fortunate and grateful for so many good things in 2025. More of this in 2026 please!

How did you get into being a wedding florist, and being a florist in general?
It is one of those cliché stories. I adored my wedding flowers and the flowers were such a big part of our wedding day. I still remember the florist delivering my bouquet in the morning and how I burst in tears because I couldn’t believe how beautiful they were. That was a feeling I wanted to hold on to. So, I retrained from nature conservation manager to florist. My 17 years in nature conservation hugely influences my eco-friendly approach and my more naturalistic style of arranging. My friends all thought I was mad giving up a great career and yet here I am with another great career and loving my life so much more.

The industry has changed a lot in the 10+ years I’ve been in business. What do you lament, and what are you pleased has changed?
I love the way that technology has made so many things easier in the last few years. First consultations are always online for me now. This makes it so much easier for couples to get to know me and me them in a short space of time. I am a natural introvert – as are most of my couples and I feel this gives everyone a little more confidence when making that first scary step of getting in touch with potential suppliers. Design tools such as Canva have also made it possible for me to give my couples a much better visualisation of how their day could look. This reduces stress levels all round and makes it really clear what couples are spending their budget on.

As for things I lament, I am not sure. One of the things I love about being a florist is that we are constantly learning and adapting. That said, flower water that has sat for too long and gone stinky and slimy will always be one of the worst things and that will never change!

Tell me about a wedding supplier that you love working with or that I need to know about (sing the praises of someone!)
My answer to this one might surprise you. One of the people I love working with is Cate at @elowynweddingflowers. Yes, another florist. She is one of the most warm hearted and talented florists about. Even more eco-friendly than me and finds time to grow flowers as well as deliver stunning weddings. We work for each other a lot and she is one of the people that has given me both community and joy this year. It does also help that we have a similarly dry and sarcastic sense of humour.

What’s the best piece of feedback you’ve ever had about your work?
“That’s so Mia, how did you do that!?” That quote has been etched into my brain all year. So here is the story. As with most of my couples, flowers were an incredibly important part of the day for Mia and Mark. They are avid gardeners and we swapped growing tips for flowers and vegetables, talked about scent, herbs they like to use in cooking and so much more. On their wedding day we created a floral staircase, with a tree ‘growing’ up two flights of stairs and a crazy amount of foxgloves. More than that it was in the same style as their garden and featured a lot of the same flowers that were in their garden.

One of Mia’s oldest and bestest friends walked out and saw the staircase for the first time and that is what she said. They weren’t ‘just flowers’ it was her best friend in flowers. The personality of her friend shone through and they couldn’t have been flowers for anyone else. That is a compliment that will stay with me.

Could you pick one thing people should AND/OR shouldn't have at their wedding?
A tricky question. I always say to my couples that the only that that should be or happen at your wedding is that you are legally married by the end of the day. Everything else is optional and you should choose what matters most to you. Yet, even that can be optional as there are so many beautiful faith, cultural and chosen family ceremonies that are entirely separate to the legal bit now.

If couples choose flowers, I am here to guide them through all the decisions and choices and will always offer help on how to maximise impact within their budget.

What advice would you give to someone planning a wedding?
My advice is all about your wedding team. When couples imagine their day, they often think about the wonderful person they  are marrying, their family and celebrating into the evening with all their friends. 

My advice is to imagine all your suppliers too. The staff serving your dinner, the hair and makeup professionals making you feel glam and of course, your florist. We’ll all be there on your wedding day, and maybe a couple of days beforehand to set everything up. To make sure you feel as relaxed and happy as possible, only choose suppliers who you can imagine talking to and possibly hugging on your day. 

Any embarrassing moments at/before a wedding?
So, so many. I am not sure I can fit them all in here. Falling over carrying flowers, spilling water from the flowers all down myself so it looks like I have had a terrible accident – just before delivering the bouquets and managing to have my eyes shut in almost every photo anyone takes of me. It is a special kind of skill.

Anything wedding/business related that you wished you had done differently?
On the business side, so many things. I wish I had the courage to start earlier, this is the best job of my life. While I know all the reasons why I didn’t start earlier I still wish I had. If you are debating taking a risk or doing something different, just try it (that doesn’t mean on your own, get all the support you can, but just try it).

For our wedding day, the only thing I would do differently would be to have less posed family photos of everyone standing in a line. That is not the memory everyone prints out and hangs on their wall. Trust your photographer to capture beautiful emotional moments that are the essence of you.

What is your favourite makeup, skincare, or haircare product? (I ask this to everyone, whatever gender, so please put something that you think is awesome and why!)
This one is an easy one to answer. It is studio10 foundation. I have always felt out of my depth with makeup and that feeling only got worse in the last few years with menopause. I didn’t feel like myself and I certainly didn’t look like myself, my skin is different and my makeup felt clownish and painted on. The studio10 foundation and a skilled makeup artist has changed all of that. It feels like me again, maybe even a better looking, more confident me! That is what a professional makeup artist offers you.